WHITE STUFF
Art Direction, Creative Design
The rebrand of fashion and lifestyle brand - White Stuff.
I led the creative team through the execution of a new brand identity, across all digital touchpoints, OOH and print marketing, lookbooks aswell as an overhaul of 130 retail shops; from shop fascia down to shopping bags.
Through this project I was able to bring a huge change to an established brand and open up their target audience whilst retaining brand loyalty. We also modernised the brands outdated ways of marketing along the way.
As Art Director of the Campaign that relaunched the brand, I also creatively directed their next few seasonal campaigns.
Role Senior Designer and Art Director
