CONCEPT: REEBOK X ZALANDO - "WAKE UP"
CONCEPT, DESIGN, DIRECTION
A COLLABORATION WITH REEBOK x ZALANDO; A GLOBAL CAMPAIGN DESIGNED TO CREATE AWARENESS AROUND THE REEBOK ASSORTMENT FEATURED ON ZALANDO.DE.
KEY VISUAL
GUERILLA MARKETING
WIREFRAMING, DESIGN AND ART DIRECTION FOR THE USER JOURNEY
AND OVERALL CAMPAIGN EXPERIENCE
