WHITE STUFF
Art Direction, Creative Design
The rebrand of fashion and lifestyle brand - White Stuff.
I led the creative team through the execution of a new brand identity, across all digital touchpoints, OOH and print marketing, lookbooks aswell as an overhaul of 130 retail shops; from shop fascia down to shopping bags.
As Art Director of the Campaign that relaunched the brand,
I would then go on to creatively direct their next few seasonal campaigns.
Role Senior Designer and Art Director
